SEO/GSO Specialist (m/f/d) - part time

Become SEO/GSO Specialist (m/f/d) - part time at Retarus. -------------------------------------- Retarus is a worldwide provider of cloud-based messaging solutions at enterprise scale. We serve over 40% of the companies listed on the S&P Global 100, e.g. Adidas, Bayer, SAP, BNP Paribas, Goldman Sachs, T-Systems, Swarovski & UPS, as well as governmental agencies and major players in markets across the world. Privately owned and founder-managed for over thirty years, Retarus is customer-oriented, stable, a fair employer, and a strategic business partner with a long-term vision. With some 500 employees in 19 offices on four continents, Retarus operates locally and thinks globally: our teams are organized across borders and are highly integrated. This makes Retarus a multicultural, multilingual, and engaging workplace. We are committed to creating a diverse and dynamic environment for our employees, with generous compensation, time off, and a global, collaborative workplace. What we offer -------------------------------------- - Mobile working and flexible working time - Collaborative, diverse company culture and superior team spirit - Flat hierarchies and great feedback culture - Development opportunities & career perspective - International business & cross-site collaboration - Modern, dog-friendly offices with nice amenities - Company-paid health insurance, public transportation, lunch vouchers and further benefits What you´ll do -------------------------------------- - Own Regional Search Strategy: Build and execute the regional SEO/GSO roadmap for France, Spain, and Italy with a focus on pipeline contribution and revenue impact. Drive keyword and intent research across the enterprise buying journey, identify content gaps, and increase visibility among key decision-makers in strategic industries. - Technical SEO: Ensure technical excellence across regional domains by managing site health, conducting audits, and optimizing page architecture, internal linking, and content structures in close collaboration with the web development team. - Generative Search Optimization (GSO): Lead Retarus' visibility across AI-driven search platforms such as Google AI Overviews, Bing Copilot, Perplexity, and ChatGPT Search. Optimize content, metadata, and authority signals, and develop AI-citable assets to maximize inclusion in generative search results. - Content, Campaign, and ABM Alignment: Partner with Content Marketing, Product Marketing, ABM, and regional marketing teams to develop search-optimized content and campaigns, align keyword strategies with target accounts and verticals, and support digital PR and authority-building initiatives. - Experimentation & Competitive Intelligence: Drive continuous optimization through structured testing, competitive analysis, monitoring of algorithm changes, and identification of opportunities to improve search visibility and conversion performance. - Measurement & Reporting: Define and track SEO/GSO KPIs, build executive-level dashboards, report performance to key stakeholders, and support marketing attribution by measuring organic search impact across the customer journey. What you'll need -------------------------------------- - 5+ years of hands-on SEO experience in B2B technology, SaaS, or enterprise software environments, with a proven track record supporting complex, multi-stakeholder buying journeys - Deep expertise in technical SEO, including site architecture, crawl optimization, Core Web Vitals, structured data, hreflang, and international SEO, as well as a solid understanding of Generative Search Optimization (GSO) and AI-driven search - Proficiency with industry-standard SEO and analytics tools such as Google Search Console, GA4, SEMrush and/or Ahrefs, and Screaming Frog or comparable crawlers - Strong analytical and data interpretation skills, with the ability to translate search data into actionable business insights and communicate effectively