ATL Marketing Manager (f/m/x)

• Plan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube. •  Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing. •  Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools. •  Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth. •  Build compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners. •  Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery. •  Collaborate with creative and production teams, leveraging data-driven insights to inspire impactful campaign concepts. •  Identify, test, and scale new offline and online channels to fuel continuous growth for both brands. •  2+ years of experience managing and scaling online and/or offline marketing campaigns, with a proven track record of delivering results in a fast-paced environment. •  Advanced analytical skills and a data-driven approach, with proficiency in Excel; experience with SQL or BigQuery is a plus, but not a necessity. •  Strong attention to detail and a structured mindset for managing multiple projects and campaigns. •  Experience in managing agency and media supplier relationships. •  Excellent communication skills; fluency in English is essential. •  Experience with programmatic media buying is a plus. •  Experience in shaping creative strategy and direction is a plus. •  Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a strong plus. •  High motivation, adaptability, and a drive to challenge the status quo • Once a unicorn, now a listed public company, be part of our success story! • Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace! • More than 90 different nationalities make up a truly international and diverse working environment Join us, in building the best way to buy and sell cars! Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations. At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor. #LI-A1